Veepee

Expertise(s) : PR
Client : Veepee
Period : Since 2011
Sector(s) : Distribution

Objectives :
To position Veepee as a key player in e-commerce in France and a media in its own right;
Raise awareness of the business model and the brand in the lifestyle and societal press.

Strategy :
Surf on corporate news and events related to brands and partnerships to increase the visibility and notoriety of Veepee ;
Capitalize on the image and personality of Jacques-Antoine Granjon as the brand’s first ambassador.

System :
Daily advice and support for in-house teams;
An average of 20 press releases per year;
An open day on the occasion of the inauguration of the new premises to take a behind-the-scenes tour of the sector’s leading company.
Regular press conferences: New York for the launch of private sales in the USA with American Express, 10 years of vente-privee, the launch of the European School of Internet Professions, the purchase of 3 Parisian theatres, the announcement of wine sales, the launch of the Miam-Miam platform, the new Le Verone building designed by Wilmotte and inaugurated by Minister Emmanuel Macron;
Reinforced press relations during sales of exceptional products, partnerships with artists (Iggy Pop, Bob Sinclar, Johnny Halliday, Al Pacino, Céline Dion), or during new activities (veepee Productions, Weezevent…), nominations, winning various trophies, recruitment, majority share acquisitions (exclusive-sale. com, Privalia, Le Petit Ballon…), studies (Beauty, Mother’s Day, Football, Valentine’s Day, Travel…), special operations (Wine Fair), Veepee’s participation in Station F (Veepee Impulse and the various start-up promotions)…

Results :
An exceptional share of Veepee’s voice in the press;
Each event attracts a minimum of 40 journalists and generates more than 50 press coverage;
Unparalleled awareness of Veepee, which is mainly ensured by press relations.