Koezio

Expertise(s) : Brand influence – PR – Social media
Client : Koezio
Period : 2016 to 2017
Sector(s) : Leisure park

Objectives :
Promote KOEZIO indoor leisure parks to influencers and support the future openings program in France and abroad.
Develop the image and reputation of the concept to increase its resonance in the leisure market: embody an innovative French success story replicated internationally.

Device :
Inauguration of the Cergy site (2016)
On-demand concept testing with influencers
Press releases related to the school holidays and a Seminar/team building angle for a B to B target group.
Mapping of various communities of connected influencers: Geek and High Tech, Tourism and Leisure, Youtubers.

Results :
TV appearances (including Le Journal de 20H de France 2, Télématin, BFM TV…)
Numerous publications in Le Parisien, leisure / tourism section of all editions
Reports in various media: yahoo.fr, Le Monde des Ados, Version Fémina, Télé Magazine…