Futuroscope, 30 ans

Expertise(s) : PR
Client : Futuroscope
Period : 2017
Sector(s) : Entertainment

Objectives :
Celebrate the 30th anniversary of the resort.
Position the park as the number 2 theme park in France in terms of revenue
Develop the awareness of new attractions each year
Reflect the user experience to connected influencers and media by developing media attractiveness, influence and image repositioning.

Strategy :
Organization of press trips on site linked to 3 highlights of the 30th anniversary events (December 2016, May and June 2017) involving more than 200 journalists, many of whom were first-time visitors).
Optimization of press tools with staging of attractive visuals and press releases related to the 30th anniversary.
Regular mailings of park news to a dedicated core target audience
Organization of regular VR’s between the park CEO and opinion leaders

Results :
More than 150 print & web spin-offs at national level

Event allowing to be recognized for the quality of its attractions, its place of first park created in France and ensuring a presence in major medias: Aujourd’hui en France, Paris Match, Journal du Dimanche, 20 minutes…

The new attraction, “Extraordinary Journey” was perceived as a real success (“The flagship attraction of 2017, unique in Europe, mixes travel and imagination, an unequalled technical feat, a grandiose attraction…).

Recognition by the influencers of an “intergenerational park”: “Young and old alike will be able to discover new things that will make them shiver with pleasure! A season rich in events for young and old alike”, “a season rich in events for young and old alike”.

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