Barbie Sheroes 2018

Expertise(s) : PR – Event
Client : Mattel
Period : 2018
Sector(s) : Entertainment

Objectifs :
Support the Barbie Sheroes program launched in 2015, which in 2018 will celebrate 17 exceptional women around the world.
Negotiate a partnership with Hélène Darroze, French starred chef, and to publicise the doll made in her honour.

Strategy et mechanism :
Organize an event in Hélène Darroze’s restaurant in Paris to launch the Barbie doll on Wednesday 7 March 2018 for the media, influencers and partners.
2 cooking workshops for children in the restaurant in her presence on Sunday, April 8, 2018 for the media and winners of a contest on Barbie’s Facebook page.

Résultats :
More than 180 press and web articles were published with a total audience of approximately 175 million contacts.