Barbie, exhibition at Musée des Arts Décoratifs

Expertise(s) : Brand influence – PR
Client : Mattel
Period : 2016
Sector(s) : Entertainment

Objectives :
To build awareness and grow the sympathy capital of the Barbie brand amongst the public. To prove that this mythical doll evolves while remaining a mirror of society and an icon. Maximize visibility in all media.

Strategy :
Create an unprecedented event showing the diversity and richness of the brand, while telling the story of the most famous doll in the world.
Partner with an internationally renowned French institution for global media exposure.

Device :
Co-organization with the Musée des Arts Décoratifs of a Barbie exhibition for 6 months. Organisation with the press service of the Musée des Arts Décoratifs of a vernissage in the morning and an inauguration in the afternoon – Management of communication tools.

Results :
A “success of esteem” with all audiences, including the media.
Exceptional visibility with very qualitative results (TV, radio…)
More than 385 hits in all media for an audience of 235 million contacts
More than 47,000 visitors in 1 month. 70% of the Museum’s visitors saw the exhibition