Barbie 60

Expertise(s) : Brand influence – PR – Social media
Client : Mattel
Period : 2019
Sector(s) : Entertainment

Objectives :
To establish the image, the awareness and develop “sympathy capital” for the brand.
To prove that this mythical doll evolves while remaining a mirror of society.
Generate a strong media return and maintain the leverage obtained over the years.
Reinforce the attractiveness of the brand.
To seduce and generate sales.

Strategy :
Media coverage of the 60th anniversary celebration via an exceptional brand saga communication.
Media relations: a press kit completed with regional press releases and activation of journalists.

Results :
An exceptional success with more than 443 media reached for a total audience of 214,565,589.